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By Mitra,
Hello beauties…Happy Sunday Morning !!!
This probably is my first review of something or anything at all. Last time Anu surprised me plesantly by posting the buyincoins.com pallatte. Thanks Anu, this gives me the courage to write a review.
So here it goes,
LipIce- I got these after looking up the ad that was running on the sidebar. Found it quite interesting and who doesnot like a phoren-ka-maal.
..right,this is a made in Japan lipbalm.

..right,this is a made in Japan lipbalm.As of now i got two variants of this. The marketing people actually sent one of their execuives to my home and got it delivered!! Reason they are still not on the shelves. But they will soon be available in Helth & Glow stores is what the exec told me. I liked their service.
Sad that they are not launching their Lip-glosses and other colours in their tinted balms now, they would be out in last Aug-Sep’11. As per their website they has a good rage of tinted lipbalms.
Now coming to the review, true to the name-Lip “ICE” actually gives you a very cool sensation the moment you apply it onto your lips. Thanks to the fact that it has “Mentholatum” as the main ingredient. It stays for a good 5 mins then its your normal lip-balm.
Now what makes it different from other balms is that fact that it has SPF-15 and it is one of the most moisturisibg lip balms I have used (considering that i have eused almost every lipbalm available) 
the only other balm that can compete with the moisturising effect of this one is the Neutrogena balm.

the only other balm that can compete with the moisturising effect of this one is the Neutrogena balm.LipIce doesnot feel sticky or leave a thick film at all. And no shiny or slimy look either. I like it.
The variant Orange, which is their regular balm is your plain white looking balm. The other one is a white looking one too but on application it turns pinkkkk.. And oh God what a lovely pink it is. Its like MLBB pink!! And i am TOTALLY in love with this “Sheer Colour LipIce”. And the colour is builable.
The other variant available with the exec were different flavours of the regular balm Fruity are – Orange(the one i got) , Strawbeery, Lemon, Apple, Black current. And believe me folks, when they say flavour they actually mean it!! It smells so much of the flavour they represent.
Ingredients of Sheer Colour: Isopropyl Palmitate, Polybutene, Mineral Oil, Petrolatum,Ozokerite, Beeswax, Microcrystalline wax, Octyl Methoxycinnamite, Olea Europaea Fruit Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Extract, Cl 454101:1, BHT, Ascorbyl Tetraisopalmitate, Retinyl Palmitate, Zea Mays Seed oil.
Please note it has aloe vera, Retinyl( best anti-agening), Corn oil(Zeamays) Beeswax, Oxctyl Methoycinnamate( sunscreen agent). So me all happies with the ingredients.
Ingredients of Lip Ice Fruity : Mineral Oil, Ozokerite, Petrolatum, Octyl Methoxycinnamate, Salicylate, Lanolin, Flavour, Dimethicone, Menthol, Camphor.
Below are the pictures/swatch of the sheer colour.
Swatch when just applied
After 15 seconds
And the nail polishes are to show the size of it.
Price- Sheer colour- 190; Lip Ice Fruity – 120
I cant wait to lay my hands on their other tinted variety and their glosses. Chow !!
Mitra 




Are these going to hit the shelves everywhere?
Nivedita recently posted..Avon Ideal shadestick Concealer
i thnk they will but it is going to take little time..if u r in rush then contact the company.
Hope they really do. I am still not comfortable with online things.
Nivedita recently posted..Avon Ideal shadestick Concealer
my experience has been ok ok.
I heard they are already out in Mumbai and Delhi…no idea about Banglore…Hyderabad it should be out by month end as per their executive…!!
pleasure is all mine girl
wow…the pink is so lovely…..I never used any other lipbalm except nivea…have seen their ads and they look interesting so hope they come soon so I can pik them up at H&G…
Swati recently posted..Saat Khoon Maaf Movie Review
Looks nice…might have to try it soon!Good Review!
i agree it indeed is a nice review Mitra
Thanks Srish!!
I so want d sheer color 1…waiting for it to launch..
bhumika recently posted..Clean and Clear Blackhead Clearing Daily Scrub Review
yup it is awesome the tint is so pretty
I have been really wanting to try this lipbalm frm lipice..they seem awesome…saw them mentioned on cynthia’s blog!!
Fathima recently posted..Nail Art Of The Day Updates On Life
yup i also came to know from cynthia only
Thanks Anu..

u r welcome
nice tint, me likes
Rentu recently posted..Maybelline Ultra Liner Waterproof Liquid liner Review-Dark brown shade
I love tinted lip balms..waiting for these to hit the stores..the sheer one looks so pretty! Its a better alternative to the glosses(that would cost around Rs 400-500) that have the same effect…they adapt to the pH of your lips and acquire tint on application.
Ankita recently posted..Soft green smokey eye FOTD using BeYu eyeshadow single
i know they look awesome and kind of a magic..i am sure they are going to be with every beauty blogger

I want the sheer colour. How do I get it online? Or at least I want it out in the stores asap
You can visit their site and place an order..
I was just checking their site and couldn’t figure out the link to place order
Anyways will give it a try again.
you can contact them ..they must be having a contact us thingy noooo
http://www.lipice.in/contact-us.html
visit this page and give your details, their executive will get in touch with you in a day…
You can write to them at contact@in.rohto.com
The experience is really amazing……
Thanks Neha..Been hearing lot of good stuff about the brand approach..bingo