About Denim Story:
Denim Story, a multi-brand luxury denim boutique by Mala Hemnani and Suchita Vaswani, has revolutionised the denim market in India by bringing in a host of well-known jean brands from across the world. Brands at Denim Story include True Religion, Rock & Republic, Serfontaine, Made in Heaven, Citizens of Humanity, Goldsign, James Jeans, AG Jeans, Paige, Siwy and of course J Brand, which DenimStory retails as well as supplies to other stores.
Denim Story works closely with the brands in the USA and the UK, keeping a pulse on new upcoming styles, trends, and new collections. Having a regular presence at the New York fashion shows and being regular attendants at Coterie, one of the world’s biggest buying events, twice a year, ensures that apart from the lovely classic jean, there is always something new and exciting from the world of denim – the latest ‘it’ jean, the newest pocket, the most plush fabric, etc.
The concept of Denim Story:
Denim Story takes pride in knowing each customer – right from the number on the inside of their jeans to the perfect silhouette-enhancing fit it gives them. Denim Story knows what works for each of its clients.
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