M.A.C Cosmetics has partnered with renowned designers for Wills Lifestyle India Fashion Week AW 2013 which will be held between March 13th– 17th 2013 at Pragati Maidan, New Delhi. This time M.A.C will be partnering with designers :Tarun Tahilliani, Manish Malhotra, Anju Modi, Pankaj & Nidhi, Dev r Nil & Rimzim Dadu, Kiran Uttam Ghosh & Kavita Bhartia, Anupama Dayal & Kanika Saluja Chaudhary, Ekru by Ekta Jaipuria & Ruchira Kandhari, Rajdeep Ranawat & Sonia Jetleey, Pero by Aneeth Arora, Bodice by Ruchika Sachdeva, Paromita Banerjee & Tanvi Kedia, Myoho by Kiran & Meghna, Pratima Pandey & Vaishali. S.
The M.A.C Artists team spearheaded by Sonic Sarwate, Senior Artist, M.A.C India will also be keying the WLIFW AW 2013 Grand Finale Show by maverick designer Manish Arora. After being a part of the Milan and Paris Fashion Week earlier this year, Sonic Sarwate is all set to cast his artistic magic in the capital city along with his team of dedicated and enthusiastic makeup artists.
In the past, looks created by MAC from WLIFW have been incorporated in international trend charts whilst predicting beauty trends for seasons ahead, thus positioning India as one of the important markets in the business of beauty globally.