Best Beauty Campaigns We Saw In 2015
Among the innumerable product launches, brand promotions & ad campaigns, today we take a look at some of the best beauty campaign of 2015.
Dabur Vatika Brave & Beautiful Campaign:
This campaign was Dabur Vatika’s ode to brave and beautiful women. The film shows the journey of a cancer survivor through a heart touching song, ‘Tu faulad, Tu phool’ that has been sung by singer/composer Salim Merchant. It depicts a young mother who is trying to get her life back to normal post her cancer treatment. The film ends with the quote, “Some people don’t need hair to look beautiful”.
This campaign was launched to salute the fighting spirit of cancer patients. It proves that with support from friends & family, one can successfully overcome this deadly disease. The brand stated that “Vatika as a brand, has always stood for ‘Woman of substance’. Who else could be more ‘brave and beautiful’ than a woman who has defeated this dreaded disease and embraced life.
Dove Choose Beautiful Campaign:
This was a powerful & inspiring campaign launched by Dove with a strong message to all the women out there! Dove is known for introducing “real women” in their advertisements & product campaigns. The video in this campaign shows women in five global cities being offered the choice to enter a building through two doors which are labeled ‘beautiful’ & ‘average’. Initially, most women walk through the ‘average’ door, but they soon realize that it is them who are treating themselves as average & not someone else!
The hashtag, #ChooseBeautiful, became a trend in India as well. The message conveyed by this campaign was that you should feel beautiful from inside & stop being self conscious. In fact, many celebs were also inspired by this campaign.
Maybelline Swipe To Spice Challenge:
After super successful Baby Lips, Maybelline India launched a digital campaign SwipeToSpice to promote its latest Spiced Up lip balm, which was launched in 3 new variants, Spicy Cinnamon, Berry Sherbet and Tropical Punch.
They sent video invites to consumers to share their ‘Spiced up’ videos through different social media platforms. The brand also leveraged on Whatsapp to invite entries. All in all, this was a fun & very engaging campaign by Maybelline. Alia Bhatt who is so cute & gorgeous is the perfect face for the brand. The Spiced Up range has been exclusively created while keeping Indian skin tones in mind.
Playtime For Your Pout With Lakme:
Lakme Absolute Lip Pout was launched in the LFW 2015 with Gaurav Gupta & brand ambassador Kareena Kapoor Khan. These arrived just in time of the festive season & were promoted very well. I am sure we all saw Kareena flaunting her perfect pout with these chubby lip pencils. This new range introduced six bright, matte lip-colorsand ten crème shades to add magic to your lips. According to the brand, these chubby lip color pencils give you a luscious tint with a scintillating matte finish.
L’Oreal Paris Skin Perfect:
This was another major campaign of 2015 launched by L’oreal Paris. It launched Skin Perfect for different age brackets of 20s, 30s & 40s. The brand roped in Katrina Kaif, Lisa Ray & a new face Narine. This range included 3 different creams to tackle different skin issues. The brand claims to reduce skin imperfections in your 20s, fine lines in your 30s & wrinkles in your 40s & ‘Get young radiant skin at every age’!
Genelia’s Skin Age Story with Olay:
Olay teamed up with the new mom Genelia Deshmukh to promote their product Olay Total Effects. This is when they came up with the Skin Age vs Real Age campaign. “I’m glowing so much I should take a pregnancy test” said the gorgeous actress & declared that her skin was glowing so much after using the product. The campaign introduced the idea that people have a ‘skin age’ and Genelia was older than her actual age before using Olay Total Effects creams.
Which beauty campaign did you like the most?
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