30 Popular US Drugstore Brands You Might Not Be Aware Of


30 Popular US Drugstore Brands You Might Not Be Aware Of

Hi Ladies! We all know about the great feeling or satisfaction when it comes to saving money. And nothing gives us more of a rush than scoring an amazing lipstick or mascara without spending an opulence. Recently, I have shopped from US and believe me guys it is such an amazing steal. Well, It is a little bit tough to know which drugstore makeup and beauty products are worth your money. Here, I am going to list 30 Popular US Drugstore Brands You Might Not Be Aware Of makeup and skin care brands which are easy on your pocket and preen you pretty well without spending a bomb!


  • Covergirl


Who doesn’t love pocket friendly makeup products with high end quality ? Well,I swear by Covergirl makeup products as I always get best from them and I am big fan of their loose powder eyeshadows and lipsticks 🙂 Nura Afia , a muslim blogger who is now a new face of Covergirl.

  • NYX


The moment when I have started my makeup journey, NYX professional was the first brand who introduced great makeup collection of liquid soft lip creams and since then, there is no looking back.


NYX cosmetics is famous for their lipsticks, high end quality interesting makeup with cute and vibrant detailing.

  • Maybelline


Don’t we all just love Maybelline? Maybelline is a famous makeup brand hells from L’oreal groups. Whenever I shop makeup I always make sure to get one product from this gorgeous brand 😀 Although they don’t have much quality collection here as they have in US but still I adore their products so much. Maybelline India is now coming up with Studio makeup range and It’s truly drool worthy.

  • EOS Lip Balms


EOS – “Evolution of smoothness”. The name says it all. EOS lip balms are fairly popular all over world and Who doesn’t love monotone packaging + products who attracts everyone.

Most of EOS products are only available in US and some of Indian sites retails their products at hefty price tag. If you get a chance to catch them up, Don’t miss it 🙂

  • Makeup Geek


Around two years back, one DRUGSTORE makeup brand and especially for their eyeshadows took makeup world by storm and it is non other than Makeup Geek.


Their eye shadows are too die for and They retails single eye shadow for $6! Yes only for INR 420 for high end quality eye shadow. Grab them for sure ladies.

  • Black Radiance


Black Radiance is US based makeup brand and famous for their amazing quality products. This brands is just fabulous 🙂 I would recommend all of you to try the baked blushes!

Black radiance blush toasted almond and warm berry

I am currently hooked onto their Contour palette and believe me guys is none less than a high end quality palette. This brand has amazing collection of blushes bronzer and lipsticks,which is great for pocket friendly makeup devotees like us 🙂

  • Rimmel London

Rimmel London Moisture Renew Lipsticks Packaging

Sounds British? quite strange but a Loyal US brands that offers amazing quality makeup line at dirt cheap price tag.I have used tones of their products and always curious about their new launches Must try their products from the Kate Moss collection and scandal eye makeup line. A gorgeous brand folks!

  • Huda Beauty


Huda beauty is established by stunning US born and Dubai based YouTuber Huda Kattan. She used to do makeup videos on her youtube channel and now she has luscious makeup line of her own label.


Huda beauty offers Amazing range of eye shadows contour palette liquid lipsticks and many more and her ‘Eye lashes’ Collection is now one of the hot setting product across the world. Cheers For Huda!

  • Physician Formula


Physiician formula is one great US based makeup brands, offers amazing quality of makeup. especially their Organic makeup line is a huge hit.there bronzers and loose powders are a must try.

  • OFRA Cosmetics


Ofra Gaito, a therapist and makeup artist, entered the beauty industry in 1979. During the years she lived in South Africa, Ofra worked in the field of aesthetics.


Ofra analyses the skin as well as the body and this distinction has positively shaped her cutting-edge, career path. Ofra’s liquid lipsticks are bomb. Tons of you tuber across the world swear by her makeup products.



Another Youtube, tattoo and makeup artist KAT Von D launched her makeup line and it’s truly amazing. The tattoo detailing over products and amazing quality and texture offers by her collection. These products are 100% cruelty free.

There star studded lipstick are quite popular among makeup lovers.I would love to get my hand soon on to her liquid lip colors and tattoo liners.

  • MUA Cosmetics


If you are a beginner at makeup, then MUA cosmetics has amazing range at such an affordable price with even more great quality.Although, they are available at online in india with amazing range of collection.

  • Hypnaughty Lashes


Hypnaughty Lashes offers you the highest quality luxury 3D Silk lashes and genuine Mink lashes.their products are handcrafted with care and are 100% cruelty free!


The 3D Silk lashes are the newest trend! Our 3D Silk lashes are made from the highest quality premium silk. They are multi layered, more extravagant and with very extraordinary style. With proper care, our 3D Silk lashes can be worn up to 30 times! These lashes are feathery soft, extremely glamorous, fluffy and very light weight.

  • IMAN Cosmetics


The founder of IMAN cosmetics is IMAN. She is an Us based former model ,began her career in 1975 as a model and has challenged the prevailing notions of beauty ever since.

IMAN Luxury Blushing Powder Duo In AllureIMAN Luxury Blushing Powder Duo In Allure

She launched her makeup line in 1994. Her lipsticks blushes and bronzer are truly drool worthy. I am currently loving their Lip pencils and detail review will be up on the blog soon.

  • Burt’s Bees


Burt’s Bees manufactures their products with natural ingredients using minimal processing such as distillation/condensation, extraction/steamed distillation/pressure cooking, and hydrolysis to maintain the purity of those ingredients. In addition, every product has a “natural bar” which gives a percentage of natural ingredients in that product, often with detailed ingredient descriptions

  • Sigma


Aren’t we all adore sigma brushes? these are my most favourite makeup brushes with great pricing. Sigma offers quality of makeup brushes (single+combo) which is surely a must have for every one.

sigma brushes

Recently, Pink collection by sigma is winning eery makeup lover’s heart and we have tried some of them and they are totally worth the hype.

  • Milani


Milani Cosmetics offers incredible quality for an incredible price. But even more wow is our product lineup: Hundreds of shades and high-tech, specialty store-level formulas basically everything you could ever want or need for eyes, lips, cheeks and nails. (Face too, of course. Our foundations and concealers are amazing.

  • Hard Candy


Hard candy is the famous US based drugstore brand which is famous for their ‘All thing girly’ when it comes to packaging.


I love their makeup especially eye shadows cute small lipsticks and mascara is a must have.

  • St. IVES

St. Ives Coconut Milk Body Wash

We’Re superfans of everything nature. It Is why St Ives products are infused with ingredients like fuzzy apricot, milky coconut, zingy cranberry and creamy shea butter.


It has 100% natural exfoliants like crushed walnut shell in our face scrubs, 100% natural moisturizers (like soybean oil and plant based glycerin) in our body lotions and 100% natural extracts in our body washes.



As the name says it all, ECOTOOLs is an US based company,manufactures co friendly makeup tools.

ecotools brush set for eyes

Especially their makeup brushes set are amazing. Their bamboo collection of tools are must try.

  • ELF


Eyes-Lips-Faces i.e. ELF. ELF is a US based drugstore makeup brand which serves as good as high quality makeup.


Recently we have added their matte lip color along with our US haul and god! They are bomb.

  • Wet n Wild

Wet n wild is a US based popular drugstore makeup brand which is also known as MAC drugstore dupe factory 😀 Yes!! The brand offers outstanding collection of makeup under 1-10$ price tag!!! cool right? I love their lipsticks and shadows they are as good as high end brands.

  • Neutrogena


Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California. According to product advertising at their website, It’s products are distributed in more than 70 countries.


Neutrogena offers amazing skin care and even better face makeup both for professionals and beginners.

  • Real Techniques

When we talk about most raved makeup brushes, real techniques flashes in our mind without a blink. Real Techniques Brush Sets For Starters 😀 Literally, Makeup artists swear by its quality and performance, a must must have for every one.

  • Soap and Glory


Here comes the Iconic skin and body care brand- Soap and glory. Soap and glory offers amazing drool worthy body scrubs and lotions for every kind of skin and seasons. Thank god! We have SEPHORA here who retails soap and glory products.

I have tried their body scrubs and glad they are going to launch their new collection soon. Can’t wait for their new launch



CIRCA -The art of glamour. No doubt, it is one of the most popular drugstore brand in US and has amazing line of regular and profession set of makeup.


The brand ambassador Eva Mendes has now launched CIRCA’s new EVa’s collection which surely is eye catching and drool worthy.Don’t forget to check their lip pencils and BB cream.

  • Morphe Brushes


Morphe Brushes is a portfolio of professional quality products traditionally found in the luxury market. With an extensive range of both trend and timeless shades, Morphe Brushes’s products have been designed to work across the lightest and darkest of skin tones, making it the go-to brand for women of all over the world.


Their brushes and eye shadow palettes are high-performance and innovative technologies and impactful in color. it makes professional makeup artist quality cosmetics convenient, affordable and accessible to women everywhere.

  • Coastal Scents


WiseShe has been witnessed of Costal Scents quality eye makeup products. Wiseshe has done their 35 eye shadow swatches and their makeup brushes also offers quite great quality. You can check their collection and reviews on Wiseshe.


I’ll high recommend you their eye makeup and tools.

  • LA Girl


LA girl is very well known US based brand, offers amazing quality of makeup in every aspect at affordable price tag.The best thing about this brand is their cute detailing apart from quality and performance.


Currently,I am testing their tube concealers and loose powder from their HD makeup line.Stay tuned for detail reviews.

  • Cetaphil


Cetaphil is well known brand based in US which is popular for their amazing skin care line.I had come across this brand when I had been suffering from a major acne problem. And now even after years I always get back to my Cetaphil cleansers and lotions to pamper my extra sensitive skin.One of the best skin care brand that I know 🙂



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