About WiseShe

Hi There !

Started in Jan 2010 as beauty and makeup blog, WiseShe is now one of India’s biggest women’s website which has five popular domains running sucessfully with over 10,000 posts, 4 lakh total comments and about a million page views a month. Every month, hundreds of WiseShe writers publish more than 500 articles on Makeup, beauty products, baby products, weightloss, fashion and travel on different blogs. On WiseShe parent site, you can find reviews for more than 100 brands. Our strong backend team works day and night to bring the best of the web for today’s modern woman.

Wise She is the only Indian blog community on which women of all age and interests will find something exciting and useful for them. Be it beauty, makeup, fashion, weightloss, fitness, pregnancy, baby care or travel. We have everything and anything you want.

So what are you waiting for? Just grab a cup of coffee and keep browsing your interest. We bet you will be hooked!




Anamika Sureka Malik

Founder, Owner and Chief Editor,
WiseShe Family
Email : [email protected]

Anamika lives with her husband and toddler daughter. She is the face of WiseShe and has reviewed thousands of products. Apart from writing, she attends brand events, and manages WiseShe team, advertising, social media, backend and SEO of all blogs.

She aims at making WiseShe a one-stop website for Indian women.


Zara Kaisare Morghade

Writer & Moderator,
WiseShe Family

Zara is one of the WiseShe moderators and also takes care of all backend processes. She is a makeup addict and likes blushes especially and has reviewed around 500 variety of makeup products till date here! She has been instrumental in making Online Shopping popular on WiseShe. She now is mom to a lovely one year old toddler and writes on our baby and fitness blogs as well.
In her own words –
I love make up…truly madly, deeply…To this end I write daily here and am also involved in moderation and administrative work. What is unique about Wise She is that it carries not just makeup reviews and tutorials but goes a step further with recipes, sales tips, online shopping site reviews and a whole lot more.




I am an engineer by qualification and profession. I quit my job to raise my daughter, a very wise decision indeed for me. My dry skin is my top concern. I am likely to get wrinkles very soon.

I recently moved to UK and my skin feels more parched. That is why I try to find solace in DIY/Homemade methods.
My day begins with handling my daughter and Wiseshe backend works. And ends with the same too


Social Media Manager,

Currently moved from Germany to India, she lives with her husband in Jaipur and handles editing and social media  


And ever growing beauty and makeup youtube channel

Subscribe to our youtube channel here 



Our huge multi talented team also run a Wiseshe Mom and Baby TV youtube channel which is India’s first Mom & Baby you tube channel..From reviews, recipes to parenting tips..Get them all here


You can subscribe to the Mom& Baby TV channel here

I know we have too many things happening here but that is why we are the only complete Indian life style blog of India 🙂