For over 100 years, ChapStick has been the most preferred lip care brand in the USA; and extremely successful in other developed markets. So successful, that the brand has become synonymous with the category.
Wyeth Limited (A subsidiary of Pfizer Inc.) brings ChapStick, USAâ€™s No.1 lip balm to Bengaluru.
ChapStick forms a specially designed lipid complex hydrophobic base that forms a barrier to prevent moisture loss and to protect lips from the drying effects of cold weather and wind, which causes chapping. It also softens the skin to restore suppleness to the lips.
ChapStick Cherry, Spearmint, and Strawberry variants are available for INR 149 per pack while each pack of an advanced ChapStick Lipshield 365 comes for INR 209. The variants are available across all the major outlets in Bengaluru.
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