Estee Lauder Introduces New Pure Color Blush


Estte Lauder 

“Cheeks come to life when you accentuate the highlights and contours — it’s what defines a woman.”

 – Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces a new generation of cheek color with NEW Pure Color Blush.  Now cheeks are vibrant with fresh, radiant color in an expansive new palette of shades that embrace a diverse range of skin tones   High-performance technology combines with skin-loving ingredients in this ultra-silky, modern powder blush to add instant dimension and glamour to the face, from a soft flush of color to dramatic contours that last all day.

Created in collaboration with Estée Lauder’s world-renowned Creative Makeup Director, Tom Pecheux, new Pure Color Blush allows women to experience a dynamic new cheek palette of amplified and multi-faceted color with innovative textures and finishes.  Cheeks have never been so ready to glow!

6 Fresh, Modern Shades

A luscious new palette of bold brights and subtle hues, with a chic, modern point of view that fits seamlessly into the world of Pure Color:

  • 6 chic cheek shades of nudes, pinks, peaches and sensual plums add a caress of modern glamour to the face.  From subtle to sublime, the palette enhances cheeks of every skin tone with a subtle radiance and feminine sheen.

2 Cheek-Loving Finishes

Cheeks are enhanced from natural to contoured with two beguiling new finishes that masterfully combine tone and texture:

  • SATIN:  This texture creates a soft, low sheen on cheeks for a true satin finish and refined luminosity.
  • SHIMMER:  This high shimmer finish creates maximum volume shades with prismatic light-reflecting pearls for a sophisticated cheek shimmer.

High-Performance, Long-Lasting Formula

Pure Color Blush’s new, advanced formula transforms cheekbones with a naturally radiant appearance that lasts all day long:

  • Exclusive True Visionâ„¢ Technology wraps concentrated pigments in a crystal-like coating to provide lasting, maximum color impact and enhanced wear.
  • A skin-loving antioxidant complex featuring Cranberry and Goji Berry extracts and “Luminous Optic” technology brings out cheeks’ inner glow by adding natural radiance and dimension.
  • The lightweight formula dusts skin with a smooth, non-drying, buildable coverage.

Sophisticated Oversized Palette

  • Extra large palette in an iconic, oversized luxury golden compact allows for lots of cheek play.
  • Exclusive contouring brush specifically developed for use with the Pure Color Blush formula provides a radiant, smooth application, maximum adhesion and the perfect laydown of buildable color.

NEW Pure Color Blush is now available at Estée Lauder stores in India for INR 2862 in the following shades:

Estée Lauder Pure Color Blush Continuous Shades:


SATIN: Exotic Pink, Pink Kiss, Hot Sienna

Pure Color Blush_exotic pink_Expires Dec 2012Pure Color Blush_hot sienna_expires Dec2012SHIMMER: Brazen Bronze, Peach Passion, Wild Sunset

Pure Color Blush_peach passion_expires Dec2012SP12_ColorStory_PCBlush_Pink_Kiss_





Alluring Rose

Pink Tease

Witty Peach

Delicate Lilac

Sensuous Rose

Plush Petal

Blushing Nude

Audacious Plum

Electric Pink

Rebel Rose


Intriguing Plum










Poppy Passion









Brazen Bronze

Pink Ingenue

Peach Passion

Mauve Mystique

Soulful Spice

Lover’s Blush

Wild Sunset

# # #

Estée Lauder Store locator:

Mumbai- The Palladium, 2nd Floor Main Atrium, Senapati Bapat Marg, Lower Parel, Mumbai, Tel 022 43473773

Bangalore- The Collection, UB City Mall, 2nd floor, Vittal Mallya road, Bangalore- 560001, Tel 080 40982000

Delhi- Select City Walk Mall, Shop no g-12, A-3 District Centre. Saket, New Delhi, Tel 011 46151752



  1. Blush!!!!

    AHEM! Fr those f u who dnt kno…ive given birth n wud not say no to gifts….esp gifts like this blush….. 😛


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