Estee Lauder Introduces New Pure Color Lipstick By Tom Pecheux

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ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

 A Collection of 35 Exceptionally Chic Shades with 2 Expertly Crafted Formulas

“These lipsticks are so easy to fall in love with – it’s about so much more that just looking pretty, it’s about making a statement with your lips.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder and Creative Makeup Director Tom Pecheux introduce new Pure Color Lipstick, uniting fashion and technology with two new luxurious formulas that set the stage for modern lip looks.  Decorate and define your lips with the new formulas of Pure Color Long Lasting Lipstick and Pure Color Crystal Lipstick to create a fresh, bold statement that reignites your passion for lipstick.  The high-performance formulas are fused with an expansive palette of hues that promise a lip look for any desired occasion from a subtle whisper of color to a vivacious, siren red.  These lipsticks are expertly crafted and specially formulated to maintain the highest quality of color performance, shine and wear… the new Pure Color Lipstick.

Pure Color Lipstick_product lineup on white background_Expir (1)

HIGH PERFORMANCE FORMULA

  • Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated, color rich application
  • Concentrated pigments are wrapped into a crystalline laminate polymer for a multi-dimensional look that is magnified and rich in color
  • Lips are drenched in moisture by Apricot Kernel, Shea Butter and Vitamins C and E

ICONIC, MODERN DESIGN

  • The classic Estée Lauder golden-mirrored packaging is accented with a crisp, transparent cube that offers a preview of the enticing lipstick shade
  • The jeweled-like lipstick case reinforces the classic, modern beauty behind Pure Color

Pure Color Long Lasting Lipstick: 21 INTENSELY PIGMENTED SHADES

  • Classic favorites are updated with a broad spectrum of exciting new colors, from muted neutrals to lively, vibrant shades
  • Dynamic long lasting wear for a powerful, fade-proof  lip that lasts the day
  • Medium to full  indulgently buildable coverage
  • Two exceptional textures:
    • Satin Creme -  Color true pigment polymers provide a soft, shiny finish
    • Lustrous Shimmer – Brilliant pigments provide a multi-faceted effect on the lips.

Pure Color Crystal Lipstick: 14 LUMINIOUSLY SHINING SHADES

  • The luscious color range of shimmering shades vary from sublime to vivid and impart a soft fullness to the lips
  • Buildable, sheer to medium coverage
  • Two satisfying textures:
    • Sheer Shine – Color true pigment polymers provide a soft, sheer shine finish
    • Brilliant Shimmer – Brilliant pigments provide a sheer multi-faceted effect on the lips
  • Availability: Pure Color Lipstick is now available at Estée Lauder stores.
  • Suggested Retail Price: 1575 INR
  • Pure Color Long Lasting Lipstick (21 new shades):

Color Category and Finish

Nude to Brown

Pink to Berry

Coral to Red

Mauve to Plum

Candy – Shimmer

Melon – Shimmer

Beige – Shimmer

Barely Nude РCr̬me

Bois de Rose РCr̬me

Nectarine – Shimmer

Rose Tea РCr̬me

Hot Copper

Wildly Pink – Shimmer

Scarlet Siren РCr̬me

Fever

Blushing РCr̬me

Forbidden Kiss

Velvet Plum

Pink Parfait – Shimmer

Coral Fantasy

Violet

Raspberry

Red Tango

Plum Couture РCr̬me

Electric Pink

Pure Color Crystal Lipstick (14 new shades):


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PCLipstick BarelyNude_NoExpiration (1)

PCLipstick Nectarine_NoExpiration (1)PCLipstick PinkParfait_NoExpiration (1)PCLipstick PlumCouture _NoExpiration (1)

Color Category and Finish

Nude to Brown

Pink to Berry

Coral to Red

Mauve to Plum

Crystal Bronze

Crystal Baby- Creme

Twinkling Ruby- Shimmer

Crystal Orchid

Apricot Sun

Secret Kiss

Bermuda Pink

Lilac Lover

Alluring Pink

Crystal Sun

Rose Envy -Shimmer

Blazing Sun

Tiramisu – Shimmer

Demure Rose

Lush Rose

Estée Lauder Store locator:

Mumbai

The palladium

2nd floor main atrium

Senapati Bapat Marg

Lower Parel

Mumbai

022 43473773

Bangalore

The collection

UB city mall

2nd floor

Vittal mallya road

Bangalore- 560001

Tel 080 40982000

Delhi

Select City Walk Mall

Shop no g-12

A-3 district centre

Saket

New Delhi

Tel 011 46151752

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