Estee Lauder New Pure Color Nail Lacquer By Tom Pecheux

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NEW PURE COLOR NAIL LACQUER BY TOM PECHEUX,

ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

 

A Collection of 8 Indulgent Shades with a New Long Lasting Formula

 

“Nail Lacquer has really become a fashion statement like a must have accessory.  This collection compliments the runway trends we saw for Spring-2011 and comes in a range of soft and bold shades to capture your favorite look.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

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Avant-garde glamour coats the nails in chic, shiny splendor with the new Pure Color Nail Lacquer by Estée Lauder and Creative Makeup Director Tom Pecheux.  The new, instantly gratifying collection of eight in-line nail lacquers in painted shades of sophistication has a decadently full-coverage formula with a long lasting finish.  A luxurious range of hues from perfect neutrals to smoky charcoals to romantic purples and riveting reds, delight the senses and turn nails into mini accessories to match any look.  An additional, limited edition collection of eight high-fashion shades explode at your fingertips in vibrantly rich hues. Relish in the new look for luxe nails… introducing Pure Color Nail Lacquer.

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8 SUBLIMELY PLUSH SHADES

  • Exclusive True VisionTM Technology incorporates multi-facted, highly pigmented shades for an intensely rich color application
  • Shades come in three distinct finishes of Crème, Shimmer and Sparkle for a customizable nail look
  • From manicure shades to high drama color, the versatile palette ensures a shade for all occasions
  • 8 in-line shades set the stage for classic and sophisticated beauty

Nail Lacquer Fuschia Flame

 

 

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Nail Lacquer Pure Red

 

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EXPERTLY CRAFTED FORMULA

  • The blendable coating stretches across the nail to create an even and smooth finish that stays color true throughout the duration of the wear
  • A crystalline laminate polymer magnifies color and creates lustrous shine providing unparalleled glossy appearance
  • High-performance formula does not dull, fade or streak

 

BOLD, ICONIC DESIGN

  • The classic Pure Color Nail Lacquer packaging is reintroduced with the new formula
  • The square glass cube resembles a fragrance bottle with its golden-mirrored cap and contains an elegant tear drop shape of the new formula
  • The specially designed flat-paddle brush shape ensures a quick and easy application in 2-3 strokes even without a professional hand

 

 

Availability: The in-line shades of Pure Color Nail Lacquer will be available at Estée Lauder counters starting in August, 2011.   

 

Suggested Retail Price: 1260 INR

 

Pure Color Nail Lacquer (8 new shades):

 

Color Category and Finish

 

Nude to Brown

Pink to Berry

Mauve to Plum

Coral to Red

Sheer Nude Ballerina Pink Fuchsia Flame – Creme Hot Coral – Creme
    Berry Hot Pure Red – Creme
    Blushing Lilac Enchanted Garnet – Creme

 

Estée Lauder Store locator:

 

Mumbai

The palladium

2nd floor main atrium

Senapati Bapat Marg

Lower Parel

Mumbai

022 43473773

 

Bangalore

The collection

UB city mall

2nd floor

Vittal allya road

Bangalore- 560001

Tel 080 40982000

 

Delhi

Select City Walk Mall

Shop no g-12

A-3 district centre

Saket

New Delhi

Tel 011 46151752

 

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