ESTÉE LAUDER SUMPTUOUS EXTREME MASCARA – NEW LAUNCHES

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ESTÉE LAUDER SUMPTUOUS EXTREME MASCARA

For Over-the-Top Mega-Volume Lashes with Zero-Clumping

Introducing the next generation of the Estée Lauder Sumptuous mascara franchise – Sumptuous Extreme is for the lash extremist! Lashes are magnified and multiplied with one swipe, making eyes look outrageously big and amazingly bold. Make a high-impact statement with your lashes, and everyone will wonder ‘are those lashes real?’

What makes Sumptuous Extreme extremely volumizing?

It’s the synergy of the lightweight Extreme Bold Volume™ formula, a special blend of three customized lash building fibers, and the exclusive Extreme BrushComber™.

Over-the-Top Brush for Over-the-Top Lashes

Making a bold statement calls for an attention grabbing brush! Estée Lauder has developed the exclusive Extreme BrushComber™ – a big brush in a new shape that gives you all the thickening of a brush with the definition of a comb. The brush holds more mascara, which means it will magnify and multiply lashes by delivering additional product and performance. The triangle cut is easy to use and reaches every corner of your lashes despite its big size.

ESTÉE LAUDER SUMPTUOUS EXTREME MASCARA

Extreme Bold Volumeâ„¢ Formula

  • This mousse-like formula contains a calculated blend of light-weight gels, polymers, waxes and pigments that create lightweight volume without clumping. A new blend of hybrid powders made of different sizes, spherical Silica and plates of Mica, maximizes volume to the extreme.
  • The Tri-blend Multiplying Fibers – exclusive to Estée Lauder – act like lash extensions – filling in even the sparsest of lashes – to instantly magnify and multiply the look of lashes. Three fibers create unprecedented volume to each individual lash:
  • – NEW Hollow Tube Fiber (Continuous Curl and Length) – This new flexible fiber is hollow in the middle so it won’t weigh lashes down, providing the largest volume at the lightest weight.
  • – NEW Solid Rod Fiber (Volume and Length) – Lightweight short, dense fibers that fill in between lashes and work as additional lashes. The brush stretches the fibers to create added length and volume to each individual lash.

 

 

ESTÉE LAUDER SUMPTUOUS EXTREME MASCARA

  • Micro-Locking Fiber (Thickening and Length) – Fibers are configured in the unconventional shape of the letter ‘Y’ that interlocks and stacks on top of each other like building blocks to create maximized length and volume. Fibers are specially treated and coated with carbon black to deliver extreme color impact.
  • A special blend of matte micas enriched with super black pigments, combined with illuminatrix pearls, work to capture light and enhance pigment intensity to give lashes rich shine and high drama. Lashes illuminate with extreme sophistication – never dull or dry!
  • Beautiful lashes begin with healthy lashes. The Lash-Advancing Vitamin Complex is enriched with Panthenol (Vitamin B5) to condition lashes, and the powerful naturally derived antioxidant Rosemary helps to protect lashes against damages from environmental assault. Lashes are supple and flexible– never brittle.
  • Sumptuous Extreme Mascara is fragrance free, ophthalmologist tested, and appropriate for sensitive eyes and contact lens wearers. Easily remove the mascara with makeup remover, such as Estée Lauder’s Take It Away Total Makeup Remover.
  • Sumptuous Extreme Mascara will deliver daring and dramatic lashes and is available beginning of April 2011 at all Estée Lauder stores. Suggested retail price: INR 1980

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24 COMMENTS

  1. “Suggested” retail price?? ?:-) What is suggested retail price.. Which crazy person suggested this be sold for 2000 bucks? :jittery: Can I also suggest a cheaper price for this? Like a 1000 bucks lesser 😛

  2. I keep my mascaras around 4-5 months. Mostly experienced that after a certain period they start flaking more and smell weird, so that’s my cue to trash them and not in my wildest dreams do I wanna buy this for 2000 buck and throw away. Maybe if I was a mascara collector who frames and keeps mascaras like show piece items, I would buy this 😉 😛

    • I love Maxfactor false lash effect mascara, L’oreal’s voluminous and Mayeblline colossal volume. These are fail safes. When I try out new mascaras I always like to make sure I have one of these around in case I dislike the new one! …everything is so expensive here in sweden 😥 so have to keep myself in check!

  3. oh, i’ve never tried max factor mascara b4…will check it out once my colossal volume is over…i usually use colossal volume, i have the colorbar dual one and oriflame wala…m hunting for a nice one in brown…any tips?

    is makeup too expensive there?

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