Fairness Obsession Heights! – Clean and Dry Intimate Wash


Oh Boy! I couldn’t believe my eyes when I saw this ad.Women before were not getting jobs because they were so called not “fair” and then there were women whose life changed because they used fairness product which actually worked.

and this time they are talking about having whiter Vagina πŸ˜€ .Are they kidding  or what ?

Ads like these creates nothing but insecurity among women.Even if they don’t think about it these ads make women lose their self confidence.

Those of you who have missed out the ad can check this out.



and this is what the product claims:-

Ò€œClean and Dry Intimate Wash offers protection, fairness and freshness. To be used while showering, its special pH-balanced formula cleans and protects the affected area, and even makes the skin fairer. Life for women will now be fresher, cleaner, fairer!Ò€

Wow! this guy is not interested in her because its DARK ..LOLZ

I was wondering if they will have the shade card too in this to monitor the fairness .Sad part is that celebrities like Priyanka Chopra, Deepika Padukone , Sharukh Khan , John abrahim too are part of it.Sick!


  1. Oh dear! what can be next ;), cant even speak out! this is so absurd. I love Chitrangadha coz she is so comfortable in her dusky skin and what a kickass babe she looks! I have always been against this fairness drama!

  2. and these companies have taken this drama to a higher level..lolz..now women will be rejected because of this too :rotfl:

    • are yaar! this is such a shameless act! waise Indians are so cultured and an ad like this is displayed. I am still in shock. abhi cant see office me, will watch ghar jate hi

  3. i have seen this ad… When I first saw it, i was like WTH??
    Bt now it seems normal, they played marketing trick.. In a country obsessed with fairness, u can sell any crap with the label fairness … :drunk:

    • u bet Ana, this product will make profit due to many reason, some of them
      1. Many girls want to try an intimate was, but since lack of knowledge, they dunno any brand name, and through this ad they got one ( i was also in search of a gud one , i am using sebamed nw)
      2 . Majority of Indian girls ( guys too ) are obsessed with fairness, and gals who cant thnk beyond fairness on any part of the body will surely go for this
      3. When they freshness, girls will be imagining her privte parts smelling like flowers, which will never happen. ( U have to keep it clean and dry and its not safe to use perfumes on these parts inorder to smell like flowers.. )
      I don’t knw when our country will be free from this mentality?

  4. Various debates are already heating up on the product in the media too, let’s see how far does the company takes this product.. Heights of Shamelessness totally… :reallyangry:

  5. WTH is that?? Sheesh! Heights of Absurd Marketing is what I’d call it.. Brand Managers and Client servicing people have all lost it. Literally in this case.
    Am very happy being **wheatish** Am close to NC 43 or 44 – I’ve never felt insecure.
    People have a million things to worry about – fairness is the last concern.
    Indian society’s mindset is something I can never decipher – they want the proverbial **Tall, Fair, Slim** woman! :-/

    • Banning is no solution yaar.. People are fairness obsessed and banning will do absolutely no good. We readers are educated folks, we are definitely not their target audience, its the rural folks with little access to info. They are the gullible junta.

  6. And to all the frustration, the company says that our product’s main motive is to insure hygiene and cleanliness and the Fairness part is just a ‘complimentary thing’………. but the ‘complimentary thing’ is the focus point and selling point of your advt. Pathetic.. :reallyangry:

  7. Yeh toh huddd hogayi yaar.. Ab udhar kaun dekhne aata hai??? ?:-) πŸ˜›

    Abhi height weight ..vital stats k saath yeh information bhi puchenge kyaa??shitt! how Gross is that! :pissedoff: :beatup: :sick:

    • ha ha ya Ric!! my mom in law was shocked seeing this ad!! she cudn’t believe what they advertising actually. Once she confirmed with me then she started bad mouthing the product and the ad makers.

      The girl looks sad initially in the ad as if she got some STD(Sexually Transmitted Disease) due to which her husband/bf is ignoring her. he he he.

      Really sick I must say!!

  8. WTF this is horrible…Really I understand everyone’s obsession with fairness but this one is really cheap..I mean really private part fairness…I am dark as well but really have never ever felt the need to be fair…I mean really who cares and jisko problem hai go and jump off a cliff or something

      • same here parul..even m dusky n hell lot proud of it…… i dont care abt my face y i give a shit abt wht color m dere :reallypissed: :reallypissed:

      • seriously.. guys are never bothered how their d**k smells or whether its fair or not na then why they bother about girlfriends.

        I feel weird about these fairness creams too which say they will make super black girls too into white beauties. its so sick!!

        Imagine if it really worked how would the girls explain why only their faces are fair and bodies are dark? Might be then they will have to use the fairness cream on their whole body so that it matches.

        Every skin which is healthy is beautiful irrespective of the skin color. But there are people who can’t accept it and let it be.

    • fairness obsession is always there, whether its private or public :laugh: : …. thats why we have so many brands endorsing fairness creams, face washes, lotions….and now an intimate wash for fairer skin,
      instead of fairness lets put it this way, as these ares are suppossed to be darker (due to whatever reasons)
      it probably evens out the skin tone,i guess its not a new concept remember that “Vaseline Healthy Even Tone body cream” claims the same thing.
      And by the way so far i never heard anyone turning fair after using a fairness cream haha….
      i believe if a guy/ girl likes you they like you as a whole package(not in bits and parts, and they won’t/shouldn’t mind if some part of your body/ personality is little different from other 😎 )

  9. when i saw the ad..i was with many boys and everybody gave a shocked look….i thought of asking once but then i thought why risk friendship for such an ad!!

    and the best part in the ad – the girl keep the key with her in end!! …you got what i wanted to say right???
    :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed:

    and celebrities are part of it???i could not get that last line………………..

    • and they cherry on top – the guy lifts her up in happiness of having a girl with WHITE VAGINA who is hiding HIS KEYS (ahem ahem πŸ˜‰ ) near her WHITE VAGINA!!!..the HAPPIEST KEY owner in the WORLD!! :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry: :reallyangry:

        • after the guys got over the shock of the ad…one asked me — are u girls THAT mad???….u pull away ur eyebrows…put hot wax on ur skin….apply mud on ur face….and then THIS??? are there girls so obsessed?……and i shameless said – there are girls who are going to buy this tomorrow only!!

  10. ekssssssssssssssss dis is horrible.. tops had seen dis ad on tv n itold me abt it ts disgusting kareke..i never saw it… dis is height..hw can dey allow such adsssss. :reallypissed: :reallypissed: :reallypissed: :reallypissed: :reallypissed:

  11. its a cheap gimmick which i guess every marketing professional plays especially in india..i am dark myself n very comfortable in my skintone..never really had a need to become fair…every cream which comes in indian market is related to this fairness shit which obviously does not work! people should start to grow up!

  12. They have used the word fair to lure people but all it is, is an anti bacterial wash. I’ve been using Sebamed for years….. but better than that ladies is you investing in a good jet spray to clean whats in .

    I lived in a place for a while where there was only a tap and mug. I went and got a pipe , a rubber attachment for the tap and I used it to wash my self.

    u will never get UTI ever. Everytime u pee wash your self well with the pipe and then keep a roll of tissue in the toilet and get some roll and put it in to ure underware and then ure done. what ever water is there will drip on to the tissue adn u can throw it away after half hour. your underware will be clean and never smell of sweat and urine. After being intimate…… go WAASH unless ure getting pregnant. During ure periods …..Wash well while urinating. Take my word for it never nver nver will u get UTI. This is my tried and tested 25 yr old tip!

    • Christina..thas a really great tip..i am going to follow it from today itself..that tissue thing is really really good..thanks so much .u r an angel.

    • That’s gr8 christina. But don’t u think the tissue will get soggy n sticky. I’d reccomend panty liners any day. They’re easily available nowadays n makes u feel clean n fresh and absorbs any odor.

          • Arre you find them in HnG….even Ratandeep stocks them. Find them in Sanitary napkins ka section. We get Carefree and Bella company ones. I personally like Bella cause of the thinness.

              • please please… nobody do douching like this…. it is very harmful as it washes away all the good bacteria which are constantly working to protect our genitals from infection….. never never do douching…. the normal discharge and bacteria are actually good for preventing from so many infections.. if u have abnormal discharge or odor see a doctor…. never never do vaginal douching….
                u can look up so many articles on it…..
                use a perianal wash like Lactacyd(me using for one year never got any UTIs) … dont get too obsessed with vaginal hygeine….. do it normally only… dont go overboard..

    • again i agree Chris…ive also been doing this for years and have never contracted any infections…whereas so many of my pals literally suffer from this…and even after i tell them they dont listen and it happens again..i dont understand y ppl dont try and take precautions when they can..

    • OMG! i m suchhhhhhha lazybone never really cared abt all dis.. although I washed it properly but the tissue thing never click me…. WOW Chris! U r suchaaa *Superwoman* ..thanks wonderlady! :hug-makeup: :-* :rock-n-roll:

  13. This is downright ridiculous! WhoÒ€ℒz the pervert who came up with this idea???!! This is so crappy yet so hilarious!

  14. even i found the ad totally ridiculous :shout: and the graphics is worst :sick: we obviously needed a brand to sell feminine wash .. but selling it with “fairness” quotient is totally a marketing gimmick :sick: totally disgusting :no:

  15. hi gals..this is not about discrimination between dark or fair ..many here posted that deyr dark and they r fine with it ..absolutely i agree ..but this product in not for dark gals ..its for fair gals who hav darkness in the prvt parts ..just imagine a milky white body allover and a dark prvtpart..such a contrast really upsets such gals its for them..its not for uniformly textured bodies whether its fair or dark..u can see dat in ad too oly dat area has darkness where as whole body is fairer .i dont think its targetting dusky complexioned gals here..its about fair complexioned gals with a ugly dark area there

    • Hi Minu…I don’t think so this is the case although it is good how you have taken it but the thing is that we all know that dark girls are going to buy this product the most.

  16. Hahaha…funny one. Honestly speaking, I would not want to use it because i fear rejection but i dont mind using it for my own liking to have even toned skin EVERYWHERE. πŸ˜€

    But this ad is definitely such a put off yaar !! :reallyangry:

  17. ya anamika ..i think it wud have been better if dey wud hav advertised saying evens out the skin tone rather than bringing fairness..because it just similar to the product nivea whitening deo ..i tuk it that way as i myself hav this prob of uneven skintone feel uncomfortable in wearing swim wear or shorts..but the way of expression was wrong showing the man not interested in her before at all..that sends wrong signals ..

  18. Hey gals!
    i actually wanted to have dis discussed on my blog too. Glad you all shared views here.
    in fairness-obsessed country like India, only this was left ” Fairness of intimate parts”!
    Disgusting Pathetic Ridiculous
    Thnx Christina, for the wonderful tip of tissue

  19. hi nafisa actually I wanted to suggest panty liners and I would do that for after ure period. what happens nah is that the panty liner shifts, n starts to stink after a while with our humid climate. Since they are expensive u cant throw and put new ones 4 to 5 times a day but with tissues u can. also panty liners are not pure cotton. they take time to absorb water cause of its thin consistency. the tissue when u roll it keep it about 3 inches broad / wide and the lenght will be according to the size of the tissue roll about 5 to 6 inches. much more absorbant, lenghtier than a liner and cheaper too

  20. When I was working I would make some tissue liners and take bout 4 sets daily with me. then I would carry a harpic bottle which is I would carry harpic in a spray bottle, spray the commode and flush once before I used it. then I would lift the seat and stand and pee over unless its #2. If u need the seat then carry your sanitizer with u, put some dots of it on the seat and tissue off and then sit. If u want to be free of infection u gotta make some effort….infection is no joke.

  21. Chris i do the standing and peeing thing…actually semi-standing thing..hehe..thank god, i thought i was contracting monica gellarism..i’m fine now

  22. I stay in a pg, we dont have TV. This weekend when I returned home, saw this ad on TV infront of my dad…n WTF??? I was shocked…n my mouth was opened for a minute or so…!!

    good debate going on around..am from rural part of india, and i hear my friends discussing on how to buy this product. Imagine.. they even planning how to ask the shopkeeper???….

    this is gross..!!

  23. hahahahaha!! i was seeing an article on this ad a few days ago, some journalist wrote it in a satirical style..hehehe..for a guy it doesn’t and it wud never matter whether ‘it’ is white or black.. πŸ˜‰ i can’t stop laughing..hehehe.. :silly: :silly: :silly: πŸ˜›

  24. i was quite shocked when i saw the ad first, it’s disgusting, what not they come up with, just to sell the crap.. huh.. :reallypissed:

  25. I think this ad is completely insane and the gals who r gng 2 use this product must b insane as well coz a girl shud always b confident on however she looks, even if she’s dusky. As far as the pvt parts r concerned, am sure no gal wud ever b intrested atleast on its fairness. And for all the guys out there know a girl’s HEART nt her private PART……

  26. I was shock to see the ad as its so disgusting omg .!!! and discussed wit my sis in law she was just laughing i think we gals need to go against to this kinds ad’s

  27. I dono wats make diff b/w drk gals and white gals in specif parts cuz end of the day ever 1 are happy wit wat they have even guys and gals,ad these ppl make these ads and make guys to think on it more

    • i dnt knw y des ad makers r aftr ladies,sanitary napkins ki ads kum the joh ab aisa cheap adÒ€¦y didnt des ad makers thought abt guys private part,its dark too..if guys wnt a fairer vagina y cnt v gurls xpect fr a fairer penisÒ€¦.

  28. I think the model is not good to see so he is least bother to c her i think and do u know wat i watch colors lot and u folks know wat this ad was coming repeatedly at least 5 to 10 times….
    disgusting yaar

  29. i dnt knw y des ad makers r aftr ladies,sanitary napkins ki ads kum the joh ab aisa cheap ad…y didnt des ad makers thought abt guys private part,its dark too..if guys wnt a fairer vagina y cnt v gurls xpect fr a fairer penis….


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