Giovanni Hair Straightening Elixir Review+SLS FREE


Hi Friends ,

This is my Furst Post in Wise she and eager to write more in Wise she. I am a Straight hair lover. Straight hair – is a dream for some girls like me. They will struggle a lot to maintain the structure of the hair so that the straightened effect won’t change. Straightened hair is a damaged hair, since our hair membranes are heated using chemicals. We can’t completely avoid the salon heating since professionals can give an awesome touch, so after the salon styling to maintain the structure of the hair we need to do regular straightening touchups. To avoid the excess heat we have many heat protectant in the market.

Among them Giovanni is a brand which manufactures heat protectant cum serum for straightened hair.

Here in this post am going to review Giovanni hair straightening elixir .

Giovanni Hair Straightening Elixir Review+Giovanni hair care products reviews

About Giovanni  Brand and its Claims.

Giovanni Hair Care. Beauty from the Elements.
The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style. Shampoos, conditioners, treatments, stylers and finishers.

Claims of Giovanni hair straightening elixir

Enriched with certified organic botanicals. No animal by-products. Cruelty free. Straight Fast Hair Straightening Elixir: Smoothes and soothes hair for the ultimate sleek style. Straightens hair temporarily until your next shampoo. Certified organic botanicals protect from heat styling. Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal clear gel, adds silky shine while it rejects humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types.

Superior smoothing, soothing, straightening formula with organic botanicals in Giovanni Straight Fast Hair Straightening Elixir protect hair while creating silky shine

Expected results

  • Smoothes and soothes hair for the ultimate sleek style
  • Straightens hair temporarily until your next shampoo
  • Certified organic botanicals protect hair from heat styling

Courtesy : Giovanni Official Website

How To Use Giovanni Hair Straightening Elixir:-

Apply required quantity on towel dried hair after shampooing. Blow dry using brush to straighten hair. To finish, apply a little on dry hair.

  • Price: 639 INR (Too pricey :-O)

I bought it in with a discount of 100 INR.

  • Quantity : 200ml
  • Shelf Life : 2 years

It comes in a tube form and not in a spray type like our other serums.

Ingredients of Givoanni Hair Straighening Elixir :-

Givoanni hair care hair stragihtening elixir ingredients

My Experience with Giovanni Hair Straightening Elixir:-

It is a thick gel like serum comes in a tube form. It is available only in a 200ml. Giovanni hair straightening elixir is free from Parabens and all other harmful chemicals. Giovanni is very proud of it.

It is a Leave-in serum kind of Hair styling product in a natural way though it has Di-methicone and some other chemicals Giovanni assures it is free from harmful chemicals.

NO SLS OR PARABEANS GIOVANNI+parabeans free products

givoanni hair straightener products reviews+Giovanni +Hair straightening product

It comes in a flip flop cap

 Even though Giovanni has mentioned that Straightening Elixir temporarily straightens your hair until your next shampoo wash, if you have not gone for any salon straightening but still if our hair texture is straight in nature then this serum will be a boom to us. After the Shampoo wash also our hair straightening effect won’t change but for a wavy or curly hair texture it might tend to change to its normal hair style after one wash.

 It is not a onetime straightening serum, Only Salon people can give that straightened effect for a long time. Mine is a straight hair by nature and I have also done rebonding once in salon so it gave me an optimum result. I am using Herbal Essence Dangerously Straight shampoo and Biotique Watercress as my conditioner.

After my shampoo wash when the hair is 80 – 90% wet I will apply this serum in my hair and then I will start my styling process with a minimal heat. It gave me a sleek straight hair and made my hair frizz free leaving my scalp oil-free while maintain the softness of my hair.


Pros of Giovanni hair straightening elixir:-

  • It made my hair straight and sleek and manageable
  • It doesn’t leave my scalp oily though I didn’t apply it in my scalp some serums will tend to make my scalp oily for instance Matrix opti care.
  • It is the best heat protectant so far I have used.


Cons of Giovanni hair straightening elixir:-

  • Too expensive, we do have Sunsilk heat protectant  for 180 INR but Giovanni is worth the money
  • It has Di-Methicone in their ingredients list. I am bit afraid about this
  • Availability I have seen them only in online websites, Some of my friends has said that it is also available in Health & Glow outlets, but I have never seen this in their outlets (:-p)

Over all Verdict

An awesome product for Straight hair lovers, it is worth a try!

My Rating 4 on 5 Scale ( -1 for expensive)

 Have you tried Giovanni Hair Straightening Elixir ?

 You might like reading these also:-

Giovanni Root 66 Max Volume Shampoo Review+SLS & Parabens Free


  1. I have been eyeing this since some time, but my serums tend to take forever to finish. I’m using a matrix one since one year & it is still almost full. I want to buy this, but by the time & rate my current serum will finish, I think this product itself will get discontinued 😛

  2. welcum here divya :-)) giovinna products r pricey but dey r worth of every penny. very well written :yippee: :yippee: :yippee: :yippee:

  3. haww..I saw this on a shopping website but skipped it thinking it was heat protectant….or I would have definitely bought it…got the vita pro moisture treatment…i am so stupid… :silly: :silly: I will get this now..

  4. Btw welcome to WiseShe Divya P! Atfirst i thought u were the old wali Divs..but then saw ur statement saying this is ur first post 🙂

  5. Nice review Divya P… 🙂 luckily i inherited my almost straight hair from dad… 😉 so these products are a big no for me…. 😀

  6. Thank your for reviewing this…. this filled up my shopping basket many times but i never bought it cus of lack of indian reviews… thanks a lot.. :yippee:

    • Welcome dear.. I was actually –a cat on the wall mindset when i bought this.. I thought without any knowledge i bought this .. but later after trying it is a wonderful product for straight hair lovers..


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