Kiehl’s Introduces The Ultra Facial Cream Intense Hydration : March 2014

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INTENSELY HYDRATING,
YET ULTRA LIGHT

With benefits in just 7 days, Kiehl’s revolutionizes hydration
specifically for dry and very dry skin types in a new lightweight formula

November 2013, New York, NY – Kiehl’s Since 1851 presents its latest innovation, Ultra Facial Cream Intense Hydration for drier skin types, a revolutionary extra lightweight formula, with proven results in just one week. Drawing upon over 160 years of skin hydration expertise, Kiehl’s chemists have developed a paradoxical new formula architecture, specifically for drier skin types, that imparts deep hydration in a surprisingly lightweight architecture.

This new formulation provides improved 24 hour hydration and leaves skin looking visibly smoother. Instrumental results showed significant improvement in skin hydration and skin barrier protection in 100% of subjects. Clinical results demonstrated significant improvements on visible skin dryness in just 7 days.

 

KIEHL'S UltraFacial_IntenseHydration

 

Dry and very dry skin types comprise a large part of the world’s population: 33% in the United States, 32% in Korea, and 21% in Europe.1 These customers experience more intense symptoms than normal or combination skin: dry and very dry skin can feel itchy and tight, and look flaky or prematurely aged. “Very dry skin, sometimes called xeroderma or asteatosis, is a common skin condition. It is characterized by a lack of the appropriate amount of water and lipids retained in the superficial layers of the skin. Skin suffering from dehydration struggles to preserve optimal moisture reserves. What very dry skin needs is not simply any old heavy moisturizer – it needs an effective one that penetrates well and integrates into the stratum corneum to deliver moisture continuously throughout the day and night. Many products on the market are thick and occlusive and, even to those with the driest skin, can feel and look greasy, yet thy hydration they provide is limited and still requires reapplication throughout the day” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “What excites me most about this product is that it gives my patients and Kiehl’s customers with dry skin a solution — to moisturize intelligently and elegantly, not just to moisturize more.”

Unlike heavy creams available on the market to treat dry skin types, Ultra Facial Cream Intense Hydration does not use traditional thickeners such as waxes or butters that can feel heavy on the skin. Instead, it employs a lightweight cream foundation to impart a moisturizing yet weightless feel to the skin. The chemists at Kiehl’s focused on a key ingredient, Enriched Hyaluronic Acid, a co-encapsulation of two hydrating molecules that work to complement each other and provide powerful, multi-action hydration benefits. This co-encapsulation is designed to “break” upon application to skin to deliver concentrated hydration pockets, providing immediate moisture that leaves skin hydrated for 24 hours. The result is an increase in the skin’s ability to capture moisture in the outermost layer of the epidermis, “filling the cracks” of dry skin.

“Kiehl’s innovative ingredient selection and formulation is paving a new path for skin care solutions. Today, advancements from the Kiehl’s labs allow us to bring to market formulas that deliver complete solutions for skincare issues, while ensuring a more aesthetic experience,” shares Dr. Geoff Genesky, 1 L’Oreal Korea Skincare Usage & Attitude Report 2009, L’Oreal USA Skincare Segmentation Study 2010, Ispsos Luxury Users in Europe Usage & Attitude Report 2008

Kiehl’s nourishes drier skin customers – a large, yet underserved population

“Very dry skin, sometimes called xeroderma or asteatosis, is a common skin condition. It is characterized by a lack of the appropriate amount of water and lipids retained in the superficial layers of the skin. Skin suffering from dehydration struggles to preserve optimal moisture reserves. What very dry skin needs is not simply any old heavy moisturizer – it needs an effective one that penetrates well and integrates into the stratum corneum to deliver moisture continuously throughout the day and night. Many products on the market are thick and occlusive and, even to those with the driest skin, can feel and look greasy, yet thy hydration they provide is limited and still requires reapplication throughout the day” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “What excites me most about this product is that it gives my patients and Kiehl’s customers with dry skin a solution — to moisturize intelligently and elegantly, not just to moisturize more.”

Kiehl’s hydration innovation:

The efficacy and power of a boulder, the weight of a cloud.

Unlike heavy creams available on the market to treat dry skin types, Ultra Facial Cream Intense Hydration does not use traditional thickeners such as waxes or butters that can feel heavy on the skin. Instead, it employs a lightweight cream foundation to impart a moisturizing yet weightless feel to the skin. The chemists at Kiehl’s focused on a key ingredient, Enriched Hyaluronic Acid, a co-encapsulation of two hydrating molecules that work to complement each other and provide powerful, multi-action hydration benefits. This co-encapsulation is designed to “break” upon application to skin to deliver concentrated hydration pockets, providing immediate moisture that leaves skin hydrated for 24 hours. The result is an increase in the skin’s ability to capture moisture in the outermost layer of the epidermis, “filling the cracks” of dry skin.

“Kiehl’s innovative ingredient selection and formulation is paving a new path for skin care solutions. Today, advancements from the Kiehl’s labs allow us to bring to market formulas that deliver complete solutions for skincare issues, while ensuring a more aesthetic experience,” shares Dr. Geoff Genesky, head of Kiehl’s Skin Care Laboratory, Research And Innovation Manager “I compare the technology in this product to today’s high tech sports fabrics. 60 years ago, Sir Edmund Hillary and Tenzing Norgay ascended Mount Everest carrying with them close to 44 pounds (20kg) each.2 Explorers making that same climb today would only need to carry half of that weight thanks to lighter high-tech fabrics and technology that offers support benefits without excess weight. We are pleased that with this skincare innovation, customers suffering from dry skin no longer have to compromise with respect to aesthetic experience.”

Double Torture Tested:
Clinically testing in one of the world’s extreme climates with extreme users.

To conduct a real-life evaluation, the chemists at Kiehl’s “torture tested” the new Ultra Facial Cream Intense Hydration under two extreme conditions – extreme heat and on very dry skins.

The first: in Phoenix, Arizona. Kiehl’s specifically tested the formula in Phoenix, a city known for its extremely dry, hot climate. It currently ranks as the hottest city in the USA and among the top 10 hottest regions in the world. More than 100 days per year see temperatures above 99°F and low humidity levels 92% of the year. 3

The second: with frequent swimmers. Kiehl’s specifically tested the formula on frequent swimmers. Due to regular exposure to chlorinated water, swimmers are constantly washing away the natural oils that coat the outer layer of the skin, which can lead to visible dryness and lack of moisture on skin. Even those with normal skin types are known to exhibit symptoms of extremely dry skin.45

In the instrumental test6:
o The formula was proven to provide 24 hours of skin hydration
o 100% of subjects showed significant improvement in skin hydration
o 100% of subjects showed significant improvement in skin barrier protection

In the clinical test7, among all test subjects:8

2 National Geographic: http://adventure.nationalgeographic.com/adventure/everest/gear-edmund-hillary-hilaree-oneill/#/sir-edmund-hillary-gear_49924_600x450.jpg

3 National Climatic Data Center. NOAA’s 1981-2010 Climate Normals.

4 http://www.aad.org/dermatology-a-to-z/diseases-and-treatments/a—d/dry-skin/who-gets-causes

5 http://www.ehow.com/about_5325346_effects-pool-chlorine-skin.html

6 Test data read by an instrument after immediate product application and at 24 hour time point.

7 Test subjects apply Kiehl’s Ultra Facial Cream Intense Hydration twice a day, 7 days.

8 40 females, age 18-65 with dry skin type, regular swimmers (at least 3 times/week, at least 30 minutes each time with face submerged in water during their swim).

o 68% of subjects showed immediate skin dryness reduction
o 56% of subjects showed immediate improvement of overall skin quality
o 97% of subjects showed a reduction in visible skin dryness by 30% in just 7 days

Clinical improvement in skin hydration can also be seen through VisioScan images9 captured during testing:

 

before-after skin kheil'sBaseline After 7 days

Key Ingredients

Kiehl’s chemists selected a potent combination of powerful skin hydrating ingredients and infused them into an advanced, feather-weight cream architecture to create Ultra Facial Cream Intense Hydration. Enriched Hyaluronic Acid is a co-encapsulation of two complementary hydrating molecules:
1) Hyaluronic Acid: This ingredient can hold up to 1000 times its weight in water and is a highly effective humectant that draws in moisture to keep skin hydrated.
2) Biomimetic Hydrator: This biocompatible structure, similar to the structure of the phospholipids found in the human cellular membranes, helps seal in moisture. This hydrating ingredient is also known to be used in the medical world in soft eye lens technology to keep lenses hydrated, even in low humidity conditions.

With Enriched Hyaluronic Acid, the formula helps to increase water capture in the outermost layer of the epidermis to help “fill in the cracks” where symptoms of dry skin are most visible. 9 Magnified images showing reduction in visible skin dryness after using Ultra Facial Cream Intense Hydration.

Refined Apricot Oil, an ingredient highly compatible with skin, is a refined fruit oil that contains Omegas 3, 6, and 9 as well as essential fatty acids. Theformula, with Refined Apricot Oil, helps condition and soften the skin to reduce visible dryness and flakiness.

Dr. Adam Geyer – Kiehl’s Product Development Consulting Dermatologist

Dr. Adam Geyer, a board certified dermatologist specializing in medical and cosmetic dermatology, is one of Kiehl’s Consulting Dermatological experts with a special focus on product development.

Dr. Geyer is a cum laude graduate of Harvard College. He attended the John Hopkins School of Medicine and was the recipient of the Massachusetts General Hospital’s Biomedical Research Career Award. He came to New York for his postgraduate training and completed a residency in Dermatology at the Columbia University Medical Center where he was selected as the chief resident in his final year. Most recently, he became a fellow of the American Academy of Dermatology and an Instructor in Clinical Dermatology at Columbia University.

To date, Dr. Geyer has authored nearly twenty peer-reviewed journal articles and book chapters. In November 2009, Dr. Geyer opened Tribeca Park Dermatology, a medical and cosmetic dermatological practice in New York City, comprised of a team of leading physicians and specialists, and featuring the latest state-of-the-art skincare technology.

Dr. Geoffrey Genesky – Head Of Kiehl’s Skin Care Laboratory, Research And Innovation Manager

Dr. Geoffrey Genesky is the Head of Laboratory, Skin Care Research & Innovation Manager for Kiehl’s Since 1851. He is an award-winning chemist specializing in skincare and sun care formulations. An Honors College graduate of the State University of New York at Buffalo, Dr. Genesky completed a Bachelor’s degree magna cum laude and was named the most outstanding chemical engineering student in his graduating class. He subsequently completed his doctorate at Cornell University in Chemical Engineering with a minor in Theoretical & Applied Mechanics. At Cornell, he focused on studying how the interactions between chemical structures affect their performance. Dr.Genesky has presented his research at conferences across the country. He has collaborated with experts from around the world in various fields to author articles in diverse and prestigious scientific journals. After joining Kiehl’s Since 1851, Dr. Genesky has given lectures at various events on laboratory processing tools, formulation innovations, and skin science.

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.
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