An exclusive event at LakmÃ© Fashion Week Winter/Festive 2011, Kareena Kapoor, unveiled LakmÃ© Absolute â€“ LakmÃ©â€™s high-performance, long wear make-up range, which lasts up to 16 hours. She was recently chosen as the Face of the cosmetic giant as she embodies the very qualities the brand stands for. On the occasion, were present Farida Kaliyadan, General Manager, LakmÃ© and LakmÃ© Make-up Expert Cory Walia. Cory demonstrated a LakmÃ© ABSOLUTE look on Kareena Kapoor, the one that sheâ€™ll be wearing on the ramp at the LakmÃ© Grand Finale
At the launch, Kareena Kapoor, Face of LakmÃ© Absolute said, â€œIâ€™m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and Iâ€™m excited to be undertaking this new journey with them. Iâ€™ve been using the products for a while now and LakmÃ© ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.â€
While speaking about the look and new products she says, â€œThe look that Cory Walia showcased on me is something I would wear to a night do or for a brunch in the day. One of my favorite products is ABSOLUTE Lip Last with its precision brush and Iâ€™m totally hooked on to the Plump and Shine gloss for the range of sensational colors it offers, there is something for every occasion. As a face make-up the Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as itâ€™s extremely light and renders a natural glow to my skin while the ABSOLUTE Kohl UltimateÂ is perfect for the dramatic eyes like what you saw me wear during Kurbaan. â€
Farida Kaliyadan, General Manager, LakmÃ© said, â€œAt the turn of the decade, we at LakmÃ© have taken our make-up to the next level with the introduction of LakmÃ© ABSOLUTE-the high-performance, long-wear makeup range. We are thrilled to present to the Indian women this luxurious super long wear range that marries beauty with science by offering do-good skin care benefits backed by functional expertise. LakmÃ© ABSOLUTE has been specifically designed for the contemporary Indian woman who plays myriad set of roles across her personal and professional life.â€
LakmÃ© ABSOLUTEÂ offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical everyday of her life.
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