LakmÃ© since its inception has always celebrated beauty and as an ode to the contemporary Indian woman, LakmÃ© presents
ABSOLUTE – a high-performance long wear make up range. This premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is Indian at heart. Kareena Kapoor a mesmerizing beauty, a caring sister, a devoted daughter, a talented actress and above all an epitome of the confident Indian woman, has been chosen as the face ofÂ LakmÃ© ABSOLUTE.
She is a perfect fit for the brand as she embodies the quintessential essence of beauty, which the brand represents. As the face of LakmÃ© ABSOLUTE, Kareena will be part of the brandâ€™s campaign and unveil the Absolute looks at the LakmÃ© Grand Finale by Manish Malhotra at LakmÃ© Fashion Week Winter/ Festive 2011 (August 16 â€“21, 2011).
is the brandâ€™s high performance long-wear makeup line with world class products that last up to 16 hours. Designed by LakmÃ© make-up experts LakmÃ© ABSOLUTE offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical in her everyday life.
Talking about being the face of Lakme Absolute Kareena Kapoor said, â€œIâ€™m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today Iâ€™m excited to undertake this new journey with them. LakmÃ© ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.â€
While speaking about the new products she says, â€œOne of my favorite products is ABSOLUTE Lip Last with its precision brush and Iâ€™m totally hooked on to the Plump and Shine glosses for the range of sensational colors it offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as itâ€™s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color .â€
Farida Kaliyadan, General Manager – LakmÃ© says, â€œWe are delighted to have Kareena as the face of LakmÃ© ABSOLUTE and launch its exciting range of products. LakmÃ© ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareenaâ€™s confident persona and beauty makes her the perfect choice for LakmÃ© ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.â€