Lakme Opportunity for new talents to take centre stage at LFW

Well some where in our heart many of us wanted to be a model..Isn’t ??atleast I did(but thing is my height and stats are no where near to become a model:D) any way those of wiseshe readers who have the dream fo becoming  a model but don’t know  the route then Lakme can help you out the way it did for these girls.

The jury (LtoR) – Monisha Jaisingh, Nonita Kalra,Farokh Chotia, Marc Robinson, Narendra Kumar, Sheetal Mallar and Sujal Shah.JPG

                                                                   Models in que

Height matters – Models height being checked

LFW model selected – Anuradha Nayudu, Anjali Raut, Rayna Levya and Marcela Rodrigues.

This is what company has to say 

The model auditions serve as a remarkable platform to launch new and untapped young talent. The initiative is an integral part of LFW’s commitment to continuously provide a foundation for new and emerging talent. This season saw 63 talented Indian and international female models turn up to the LFW Winter / Festive 2010 audition. After 2 rounds of short listing by fashion industry experts, 4 models Anjali Raut, Anuradha Nayudu, Marcela Rodrigues and Reyna Leyva were selected.
The aspirants were evaluated by an reputed panel of judges comprising of eminent designers Narendra Kumar and Monisha Jaisingh; supermodel Sheetal Mallar; show director Marc Robinson; ace photographer Farrokh Chothia; Nonita Kalra, Editor in chief of Elle Magazine and Sujal Shah, Vice President & Head of Fashion, IMG, India. Models were judged basis their attitude, confidence, poise and individuality on the ramp.
Talking about the importance of model auditions, Anil Chopra, Advisor, Lakmé says “We are pleased to relentlessly bring forth exciting fresh faces each season and have undertaken this quest winningly through the model auditions at Lakmé Fashion Week. LFW is known to have launched many careers in the fashion industry and brought forward some of the most admirable names in the business. We recognize the imperative role that models play in the success of a Fashion Week and our auditions are a step towards identifying and nurturing this potential.”
Talking about the LFW model auditions, Sujal Shah, Vice President & Head of Fashion, IMG India said, “Model auditions are an integral part of our process each season to discover and infuse new talent into Lakmé Fashion Week.  This season, we’ve seen a good mix of domestic and international talent.  We are pleased to have selected 4 models who we believe have what it takes to be a part of India’s most recognizable fashion platform, LFW. The selection made by the reputed panel of judges was transparent and we’ve picked the best of the lot.”
Block your calendar for Lakmé Fashion Week Winter/Festive 2010 from September 17 to September 21, 2010 at Grand Hyatt, Mumbai.


  1. he he…even if we don have the stats atleast we can appreciate the girls who have it..wonder what they do to remain so slim..


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