Â Â AnÂ exclusive â€˜Visible White Beautyâ€™ collection in association with ColgateÂ was showcased byÂ ManishÂ MalhotraÂ atÂ the Grand HyattÂ on theÂ 25thÂ of AprilÂ atÂ 7 PM.
â€œVisible White Beautyâ€ by Manish Malhotra, identifies with the concept that fashion is from the inside out. Inspired by Colgate’s exciting new toothpaste launch, this collection in the stark colours of White & Red was showcased at the Grand Hyatt, on the 25thÂ of April.
Everyone in attendance was on their feet with applause asÂ the distinctive summer collection was unveiled by the stunningÂ Sonam Kapoor who sashayed the ramp in a beautiful red attire.Â The front row of a completely packed show included Prabha Parameswaran- MD, Colgate India, ActorÂ Ayushman Khurana, Singer- Hard Kaur, Sheetal Mafatlal, Aditya Hitkari & Divya Palat, Ashish Raheja, Shaina NC and Krishika Lulla to name a few.
Designed for the young and confident shopper who has an eye for fashion, this Indian summer wear collection by Manish Malhotra is contemporary, simple and chic. Light and breezy, the collection comprises of white and red designs, flowing seamlessly with metallic combinations.
Speaking about his association with Colgate Palmolive, Manish says, â€œTo me fashion and style starts with a great smile.Â The new Colgate Visible White offers exactly that â€“ the perfect dazzling white smile. It is effective, stylish, and affordable. This new toothpaste is a must have for anyone’s beauty regime. It encourages youth who are fashion conscious to use a product that will aid the beauty and life of their teeth which will further enhance their style and boost their confidence.Â An opportunity to do a collection keeping Colgate’s image in mind and then amalgamating it with my fashion aesthetics is a rare one.Â The colours chosen for the collection are in the shades of white and red with flowing silhouettes that reflect the refreshing summer moodâ€.
This distinctive summer collection was unveiled by the stunning Sonam Kapoor. Adorning red attire, Sonam along with Manish concluded the spectacular evening by unveiling the new stylish beauty toothpaste from Colgate.
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