Now in Stores: ESTĒE LAUDER INTRODUCES PURE COLOR VIVID SHINE BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

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ESTÄ’E LAUDER INTRODUCES

PURE COLOR VIVID SHINE

 

BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

“As a makeup artist, I need vivid color. Vivid Shine is inspired by the models and women I work with in Fashion.  I created this collection so every woman could play with color that is vibrant and alive.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

This Fall Estée Lauder and Tom Pecheux dare you to play in a world of bold, luminous and impactful color with new Pure Color Vivid Shine – the latest wave of shades that dazzle eyes, lips and nails with sparkling shine and chromatic color. This modern spectrum of color features new finishes and textures. Eyes are heightened with hyper metallics that accentuate and entice, lips come alive with amplified, vivid color in lustrous shades that offer unprecedented shine, and nails sparkle with alluring chromatic hues to complete the look. Whether it’s to create a striking and dramatic or soft and luminous effect, Pure Color Vivid Shine is a collection of bold shades for women and makeup artists who want to indulge their love of color.

 PC_VividShine_Cyber_Metallic_EyeShadow_Permanent

PRISMATIC EYES 

Accentuate eyes in a range of seductive, stylish shades that deliver maximum color impact and dimension with the newest Pure Color Gelee Powder Eyeshadows. Magnified, multi-faceted, magnificent, these future forward shadows define where innovation and high-style meet with a high-performance formula comprised of advanced technology and texture. True Visionâ„¢ Technology — a crystalline (polymer) laminate that magnifies and amplifies color with a glowing metallic finish envelopes lids with high-intensity pigments in one velvety smooth application and a “tribrid” system of liquid, powder and gel all-in-one, creates exceptional, non-creasing, non-fading color and long-lasting wear that won’t fade. The formula also reaches new heights and dimensions with a bouncy malleable texture, for high-definition color impact that can go from matte to the highest chromatic shine. Accompanied by a specially designed sponge-mitt applicator, these versatile shadows can be worn dry for a sophisticated look, or wet for a bold, full color finish – making them every makeup artists’ dream!

Pure Color Gelee Powder Eyeshadows bring color to life in two weightless, incredibly smooth finishes:

 

Cyber Metallic Finish:  These shimmering Cyber Metallic shades transform eyes to a hyper-metallic, futuristic look.

Pure Color Estee Lauder Vivid Shine Cyber Green

Pure Color Estee Lauder Vivid Shine Cyber Gold

Pure Color Estee Lauder Vivid Shine Cyber Silver

Pure Color Estee Lauder Vivid Shine Cyber Ruby

AMPLIFIED LIPS

Saturated with color, sparkling shine and dimension, lips are the center of attention with new Pure Color Vivid Shine Lipstick. A breakthrough in lip color never experienced before, these gorgeous lipsticks range is a seductive spectrum of shades from vivid to sublime and are infused with powerful technologies and benefits. True Vision™ Technology envelopes lips with decadent color, and a sheer, lustrous shine, while Amplified Dimensional Pearl Technology is a unique diamond-like pearl cluster consisting of up to eight different shaped and colored pearls. These pearls fuse together to reflect a multi-hued, multi-faceted spectrum of color for an amplified, sparkling finish on lips.  Each shade contains silver and gold sparkle pearls which neutralize lips, making them look beautiful on all skin tones for a faceted, sequined shine that sparkles.

Pure Color Vivid Shine_Model Shot_Expires Dec 2012

Lips are further enhanced with Pure Color Vivid Shine Lipstick through exceptional benefits that include:

–   A new moisturizing texture saturates lips with sheer, creamy emollients that smooth and condition lips for hours – increasing lip moisturization by 23% in 4 weeks!

-   A natural polymer complex creates a pliable, glossy film network, providing lips with a sophisticated, dimensional shine that lasts for hours.

–    A high performance wax complex forms a matrix that entraps emollients and pigments in place on lips for lasting coverage and stay-true color in each and every shade.

LUSTROUS NAILS 

Conveying confident style and expressive attitude, Pure Color Nail Lacquer is a spectrum of modern shades, textures and finishes with unprecedented color payoff and impact. Featuring a new and improved formula that includes True Visionâ„¢ Technology, these high-performance nail lacquers deliver lustrous, never-before-seen shine. Pure Color Nail Lacquer provides nails with rich, maximum color and coverage with long term retention, and bendable coating that stretches with the nail for long-term durability. The result is nails with exceptional color and brilliant glossy shine in a range of stylish shades. (Not available in India)

Vivid Shine Collection Line Up:                                                                           Retail Price

Cyber Metallic EyeShadow:

Pure Color Gelée Powder EyeShadow in Cyber Silver            (Mauve to Blue)                       INR 1,950

Pure Color Gelée Powder EyeShadow in Cyber Gold (Nude to Brown)                       INR 1,950

Pure Color Gelée Powder EyeShadow in Cyber Green (Gold to Green)                     INR 1,950

Pure Color Gelée Powder EyeShadow in Cyber Ruby (Pink to Berry)                         INR 1,950

Lips:

Pure Color Vivid Shine Lipstick in Copper Flash (Nude to Brown)                               INR 1,735

Pure Color Vivid Shine Lipstick in Pink Riot (Pink to Berry)                                         INR 1,735

Pure Color Vivid Shine Lipstick in Magnetic Magenta (Pink to Berry)                          INR 1,735

Pure Color Vivid Shine Lipstick in Violet Electra (Mauve to Plum)                                INR 1,735

Pure Color Vivid Shine Lipstick in Rebel Raspberry (Mauve to Plum)                          INR 1,735

Pure Color Vivid Shine Lipstick in Fireball (Coral to Red)                                            INR 1,735

Pure Color Vivid Shine Lipstick in Poppy Love (Coral to Red)                                     INR 1,735

Pure Color Vivid Shine Lipstick in Forbidden Apple (Coral to Red)                             INR 1,735

Availability: The Pure Color Vivid Shine collection is now available at all Estee Lauder stores and counters across India.

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